Last year I got to design a semi truck wrap, this year it was concrete mixer.

This is why I like playing around in different industries and not just doing one. Who doesn’t want to design ginormous trucks with the beautiful branding you’ve just completed?

After working for others for years, Corey finally decided to take the leap into entrepreneurship and open up his own shop. The one criteria was it had to be so wildly different from his employer…which was not a problem. Everyone who does this type of work has a cement mixer in the logo, or an icon of tools or something like that. They all look exactly the same.

When others go left, we go right.

Enter a modern and minimalist custom icon that is a fusion of the S and the E of their business name.

This was a level one brand strategy and I can’t wait to see what else we do with this down the line.