I've known Jessica for years and when she told me she was quitting corporate America to start her own personal training business, I was beyond thrilled for her. Not only had she been my workout buddy for like 3 years, but anyone who knows her knows how infectious her positivity is. I couldn't think of a more perfect career path for her and was so excited when she asked for my help in branding it.

What sets Jessica apart to me is the core mission of her business. She not only wants to help people get healthier and more fit on the exterior, but she wants to help them battle those demons on the inside as well. Anyone who's been in the fitness world long enough knows there's plenty of unhealthy folks in the industry who make look the part in every way, but on the inside, they're absolutely miserable. Thats not what living a healthy life is about...and Jessica wants to help change that.  

Perhaps it was because I know her and her style, but I don't think a branding project has ever been easier. We agreed on everything right out of the gate, making only minor revisions to her brand and website. I love how bold and fun it is, which really is Jessica in a nutshell. 

Here's a look at her brand mood board:

Here's her logo, business card design, and website:

Here's what Jessica had to say about the project:

If you're in the Atlanta area and are looking to kickstart that lifestyle change, I encourage you to reach out to Jessica. Just like her company states, she focuses not only getting healthy on the outside, but the inside as well. And in her good samaritan spirit, she of course offers free workouts through out the year. Check out her (newly designed) site for more info!