The wealth strategy firm, Brouwer & Janachowski, came to me looking for a refresh of their Squarespace website.

Designed by more of an IT professional than a designer, the site functioned well but was just missing that polished, pulled together look a designer gives. It had very basic squarespace settings, with little application of a brand strategy, color scheme, or typeface treatment.

Some screenshots of the old site

Brouwer & Janachowski had a logo and two colors and that was really about it. So first step was to create a font pairing for the entire site, as well as a new brand color palette. This was also implemented into some newsletter design work as well as powerpoint designs and PDF layout designs.

Client problem:

• Site was outdated

• Didn’t reflect the caliber of work Brouwer & Janachowski does for their clients.

• Marketing staff was unsure how things were connected

• Images weren’t loading right on site banners and sliders

Solutions:

• Refreshed website completely from the structure, the layout, navigation, team photos, and 300+ blog posts

• Created brand color palette to complement (not compete) with the branding

• Created font pairing guide for brand

• Pulled together final photography from stock sources to match brand color palette and maintain consistency throughout the site and pitch deck.

• Setup mailchimp automation for newsletter opt-ins on blog posts

• Added some gridded imagery, overlays, and complimentary animations to take it beyond the normal Squarespace site look.

Not only did we create their site all over from scratch, I also had this project in the middle of having my baby boy 8 weeks early so this was done from the NICU over the several weeks I stayed there!

If you’re looking to get a branding identity done or a rebrand, website development, or any other design work coming up, I’d love to chat!