Squarespace Website: Brouwer & Janachowski Wealth Strategies
The wealth strategy firm, Brouwer & Janachowski, came to me looking for a refresh of their Squarespace website.
Designed by more of an IT professional than a designer, the site functioned well but was just missing that polished, pulled together look a designer gives. It had very basic squarespace settings, with little application of a brand strategy, color scheme, or typeface treatment.
Some screenshots of the old site
Brouwer & Janachowski had a logo and two colors and that was really about it. So first step was to create a font pairing for the entire site, as well as a new brand color palette. This was also implemented into some newsletter design work as well as powerpoint designs and PDF layout designs.
Client problem:
Site was outdated
Didn’t reflect the caliber of work Brouwer & Janachowski does for their clients.
Marketing staff was unsure how things were connected
Images weren’t loading right on site banners and sliders
Solutions:
Refreshed website completely from the structure, the layout, navigation, team photos, and 300+ blog posts
Created brand color palette to complement (not compete) with the branding
Created font pairing guide for brand
Pulled together final photography from stock sources to match brand color palette and maintain consistency throughout the site and pitch deck.
Setup mailchimp automation for newsletter opt-ins on blog posts
Added some gridded imagery, overlays, and complimentary animations to take it beyond the normal Squarespace site look.
Not only did we create their site all over from scratch, I also had this project in the middle of having my baby boy 8 weeks early so this was done from the NICU over the several weeks I stayed there!
If you’re looking to get a branding identity done or a rebrand, website development, or any other design work coming up, I’d love to chat!
